“We plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018,” Google’s Sridhar Ramaswamy announced earlier this year. Native ad-blocking capabilities are coming to Chrome soon. The story behind the story: Noisy autoplay videos aren’t the only online bane in Google’s sights. Here’s a picture of it: Francois Beaufort/Google To activate page-muting when Chrome 63 goes live, load the website you want to disable audio for, click on the “Page Info bubble” to the left of the URL, and look for the Sound option. The disabling will continue between browsing sessions. Google’s paving the path for the wonderful-sounding feature by adding the ability to completely mute all audio for a given website in Chrome 63, which is currently in the testing phase. Apple’s Safari 11 browser will also allow you to easily stop autoplay videos when it launches with macOS High Sierra on September 25. If you want to start blocking unwanted audio from autoplay videos today, try Avram Piltch’s Silent Site Sound Blocker extension for Chrome.
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